The Helix Blueprint

For the past few years, I’ve mainly focused on topics like how to start a DNA testing business, what labs to use, how to sell, and things like that. But now, we’re moving into a new phase – strategy.

Many of you, my students, colleagues, and peers, are entering your second or even third year of business. It's time to refine your approach, and strategy is the key to that.

This ebook is all about strategic thinking for 2025 and beyond. I want to show you how to go beyond checklists and think more about the outcome you want to achieve.